Search Engine Optimization (SEO)

Program Description

This course explores the emerging research, analysis, tools and techniques in lieu to optimize our website organically for search engine and its result perusal by utilizing white-hat techniques.

Program Objectives                       

All-of-all, at the end of training, the participants are expected to attain the best return for search engine’s search result upon doing necessary analysis, implementing suitable tools and appropriate techniques, to increase the expected traffic to their own website. Furthermore, it will increase visitor engagement, company image as well as credibility and hopefully lead to deal and sales.

Program Content      

1 Introducing Search Engine Optimization

  • Concept, Importance and Process
  • Understanding Techniques
  • Embracing Industry Research and Figures
  • How Search Engine and Directory Work
2 Valuing SEO Research and Analysis

  • Market and Keyword Research and Analysis
  • Best Keywords and Keyword Opportunity
  • Competitors Website and KEI Analysis
  • Keyword Research Tools
3 Harnessing SEO Guidelines for Web Design

  • Content Research and Guidelines
  • Content Optimization
  • Design and Layout
  • Coding Standards and Optimization
4 Implementing On-Page Optimization

  • Page and Link Title
  • Body Text and Keyword Density
  • Domain Names and Suggestions
  • Meta Tags, Robots Meta Tag and Canonical Tag
  • Images, Alt Text and Invisible Text
  • Internal Link Building
  • Server and Hosting Check
  • Doorway Pages and 301 Redirects
5 Delivering Off-Page Optimization

  • Landing Page and Page Rank
  • Link Building and Reciprocal Linking
  • Article and Popularity
  • Directory and Blog Submission
  • Search Engine and RSS Submission
  • Campaign Management
6 Utilizing Google Analytics

  • Mastering Analytics
  • Bars and Figures
  • Open Site Explorer and Advanced Reporting
  • Website Analysis
7 Utilizing SEO Tools

  • Keyword Density Analyzer
  • Google
  • Miscellaneous

Training Methodology        

In order for effective training and full appreciation of the course, it will be delivered with 30% of the time devoted to important concepts and 70% allotted for discussions. Training Lead will be assisted by presentation slides for clear understanding and smooth follow-through during the sessions. Active participation will be encouraged through individual work and collaborative effort. Laptop, notebook, or PC tablet should be there, so we could roll up our sleeves and get started.

Targeted Participants

Anyone who are interested to have better understanding with a literacy of the terms, concepts and methods used in Search Engine, linking new opportunities such as traffic, lead and referral, develop a SEO friendly website — Webmaster, IT Manager and IT Head in consumer space most notably. Basic knowledge on search engine and website are mandatory.


Goutama Bachtiar

A seasoned enterprise technologist and now budding entrepreneur with 14 years of experiences comprises 12 years of training and education,  7 years of strategic partnership, 8 years of IT Audit, 4 years of service delivery, 8 years of writing and courseware, as well as 6+ years of consulting, software development, project management and network administration.

He has been actively serving as ISACA Subject Matter Expert and Exam Developer along with PMI Program Evaluator and Guest Lecturer in top-tier universities for Master and Undergraduate program, both physical and online, in Indonesia and the U.S.

Various strategic positions he has helmed are Vice Chairman and Acting Chairman, Executive Board Member, Co-Founder, Country Channel Manager, Project Lead and Group Leader. Thus far his project engagement involves broad activities of consultancy, training, content, courseware, copywriting, information systems, enterprise application, programs, web development, to translation.

Today he also has written triple digit articles concerning ICT, management and business in a variety of local and foreign, in leading media and companies. His areas of training are IT Audit, IT Project Management, IT Governance, IT Service Management, COBIT, PMBOK, SEO and Social Media.

Companies he has delivered his trainings are UMW Sdn Bhd, Malaysia Securities Commission, SME Bank, PLN, CIMB Niaga, Aero Systems, Newmont Nusa Tenggara, Artha Graha Bank, Artajasa, Prodia Widyahusada, Thiess, Boehringer Ingelheim, Hokinda Citralestari, DPLK, BPD Jabar Banten, Lintas Media Danawa, Cahaya Listrindo and Universitas Krida Wacana.

Print Friendly, PDF & Email