Strategic Planning


  • Managers know the big picture on the running business unit.
  • Managers understand all aspect on business functions across finance, operation, marketing, learning/growth and customer.
  • Managers can align with other dept and creating internal value chain
  • Managers can improve its department performance by executing project improvement plan

Outline Materi

Day 1:  Strategic level and  Helicopter View

  1. Results of research on: Why companies can be successful.(Strategic Planning)
    • From 7s to BSC.
    • The latest research: 7 essentials of high growth companies ( David  G. Thomson)
  2. Results of research on: Why even successful companies could fail.
    • From Billion Dollar Lessons to
    • How the Mighty Fall ( Jim Collins )
  3. Differentiate ( Uniqueness ) or Die(Strategic Planning)
  4. Cs : Company – Customers- Competitors – Changes – Collaboration(Strategic Planning)
  5. Achieving Vision and Mission through Strategy Map  and Balanced Scorecard(Strategic Planning)
  6. Business Model – Source of Revenues(Strategic Planning)
  7. Strategies  for riding a tidal wave  of business  2011 + Cases(Strategic Planning)

Day 2 : Turning Strategy into Execution

Customer Centric for All Manager

  • How customers think
  • Indonesian consumer behaviors
  • 3 segments
  • Strategy for each segment ( Treacy Wieserma )
  • Understanding Marketing Metrics

Internal Process / Operations Management for All Managers

  • Process analysis / Process FlowChart
  • Measuring Process Performance
  • Improving Quality : DMAIC and ServQual
  • Supply Chain Strategy

Leveraging Human Capital for All Managers

  • Memotivasi manager non HR untuk turut memikirkan SDM
  • Internalizing Corporate Culture in each Business Unit

Small Project Management in Business Unit for Continuous Improvement

Project  Initiation

  • Finding gaps : problem OR opportunity
  • Funneling and prioritizing
  • General Aims: Project Objective (what will be achieved by when)
  • Initial Risk(s)
  • Project Deliverables (what will be delivered by when)
  • Shareholder analysis
  • Success Criteria (what will meet or exceed the expectation of each stakeholder)

Deliverable / Output:

  • Strategy Map and Balanced Scorecard
  • Pemilihan Marketing Strategy
  • 1-page Strategic Planning ( used in Astra and Triputra )
  • Motivating employees with NON-MONETARY approach
  • Small Project (Revenue Improvement OR Cost Reduction )


Daniel Saputro, MM., MBA.

Daniel Saputro MM.MBA dan Team BusinessBuddy

21 tahun di perbaikan kinerja organisasi

Senior Corporate Consultant  dan Facilitator  MiniMBA di grup besar

  • International: Nuqul Group ( Jordan ) – Banpu (Thailand ) dll
  • Government : Jamsostek –  Bea Cukai – Sekretariat DPR – Jasa Sarana BUMD-  BioFarma – Dept Keuangan – Pertamina – LPP BUMN dll
  • Domestic: Indocement  – Astra – Triputra – Bosowa – Tunas Ridean Group – MusimMas – Capella – CPSSoft – ILP – Darya Varia – Medifarma – Prafa dll
  • Pengajar Bisnis dan Marketing di program S2
  • Kontributor tabloid Kontan, Swa dan Jakarta Post
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