Objectives
- Managers know the big picture on the running business unit.
- Managers understand all aspect on business functions across finance, operation, marketing, learning/growth and customer.
- Managers can align with other dept and creating internal value chain
- Managers can trigger change in himself, department and organization
Content
Day 1: Strategic level and Helicopter View
- Results of research on: Why companies can be successful.
- From 7s to BSC.
- The latest research: 7 essentials of high growth companies ( David G. Thomson)
- From Billion Dollar Lessons to
- How the Mighty Fall ( Jim Collins )
2. Results of research on: Why even successful companies could fail.
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- Differentiate ( Uniqueness ) or Die
- Analyzing External Environment : PESTEL
- Industry Analysis 5 Forces
- TOWS Analysis
- 5Cs : Company – Customers- Competitors – Changes – Collaboration
- Understanding Vision and Mission
- Business Model – Source of Revenues
Day 2 : Turning Strategy into Execution
- Strategic Thinking
- Definition of Strategy
- Connecting Mission, Values, Strategy and Vision
- Types of strategy
- Generic Strategy
- Value-based Strategy
- Blue Ocean Strategy
- Strategy Paradox
- Strategy Map and Balanced Scorecard
- Strategy and Communication
- Customer Focus organization
- How customers think
- Indonesian consumer behaviors
- 3 segments
- Strategy for each segment ( Treacy Wieserma )
- Understanding Marketing Metrics
- Triggering Change
- Managing change for your self
- Managing change for your department using 5C and 3G
- Managing change for your organization using 8 steps
- Risk Management
Deliverable / Output
- Strategy Map and Balanced Scorecard
- Pemilihan Marketing Strategy
- 1-page Strategic Planning ( used in Astra and Triputra )
Facilitator
Daniel Saputro, MM., MBA.
Daniel Saputro MM.MBA dan Team BusinessBuddy
21 tahun di perbaikan kinerja organisasi
Senior Corporate Consultant dan Facilitator MiniMBA di grup besar
- International: Nuqul Group ( Jordan ) – Banpu (Thailand ) dll
- Government : Jamsostek – Bea Cukai – Sekretariat DPR – Jasa Sarana BUMD- BioFarma – Dept Keuangan – Pertamina – LPP BUMN dll
- Domestic: Indocement – Astra – Triputra – Bosowa – Tunas Ridean Group – MusimMas – Capella – CPSSoft – ILP – Darya Varia – Medifarma – Prafa dll
- Pengajar Bisnis dan Marketing di program S2
- Kontributor tabloid Kontan, Swa dan Jakarta Post
